Title Research: Zombieland
This title sequence came from www.artofthetitle.com
- What titles are displayed during the opening sequences? You see the title of the movie "Zombieland", followed by the main actors in the movies and then they start listing the pre credits for editing, writing, casting, design, etc.
- What images are prioritized in the opening sequence? Zombies attacking mostly, with people running and trying to fight back. These images are overlaid by "the Rules" which helps convey the comedic aspect of this movie.
- What connotations do these images carry? Initially it's kind of terrifying, but as the sequence moves on and is overlaid with typography of the rules, it lightens the mood quite a bit. They even make certain zombie attacks seem funny.
- How does the film establish a feeling of the genre from the outset? This film establishes the comedic genre from the outset, showing imagery with a narration over it along with overlaid typography to punctuate comedic moments. This socially awkward every day kind of guy just telling the story and his guidelines for survival creates a lighter more amusing feel, in stark contrast to the zombies eating people on screen.
- What strategies are used to ensure the film appeals to its target audience? Zombies from the jump...anyone who loves zombies is going to love this movie. It also has a younger actor as the main character to appeal to a younger audience base and "nerd" base and seems like an easily relatable character.
- How has technology been used effectively? You want to consider camera angles, transitions and editing techniques. This title sequence heavily utilizes live action slow motion which is ultimately both terrifying and hilarious. Add that to the amazing soundtrack and the the overlaid "rules", it makes for a very engaging title sequence. I know right away that not only am I getting some action, I will be getting some great comedic moments.
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